The Eldenspace Blog

The MENA gaming market,
no filter.

Real insights on Arabic gaming creator culture, influencer marketing strategy, and brand opportunities across North Africa, East Africa, and MENA.

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MENA Gaming Influencer Marketing: The Complete Brand Guide

400 million Arabic speakers. The fastest-growing gaming market on earth. Almost no major brands owning the space yet. Everything you need to know about the biggest first-mover opportunity in digital marketing.

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Razer x Eldenspace: 4.2M Reach, 7.8% Engagement โ€” MENA Launch Campaign

How a 6-creator, 3-platform campaign across Morocco, Saudi Arabia, and Egypt outperformed Razer's Western benchmark by 4x in 21 days.

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Why Arabic Gaming Creators Have 3-4x Higher Engagement Than Western Influencers

The data that should change how every global gaming brand thinks about creator marketing.

Coming soon
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Gaming Influencer Marketing in Morocco: A Brand Guide

North Africa's most dynamic gaming creator market. What brands need to know before they enter.

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TikTok Gaming Creators in North Africa: Engagement Rates That Will Shock You

The numbers your media agency will not show you, and why they matter for your next campaign.

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How to Brief an Arabic Gaming Creator Without Getting a Scripted Ad

The one thing most brand managers get wrong, and how to brief for authenticity instead.

Coming soon